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OBTAINING CUSTOMER INSIGHTS

BUSINESS IMPERATIVE

You need deep insight into your customers' mind and emotional state so you can better serve them. Go beyond their basic needs and wants, and take a pulse of their sentiment in real-time. By doing so, you gain the customers' loyalty and emotional attachment to your products and services. This means better products, improved service and ultimately greater profitability.

Customer Insights: Welcome

KEY ISSUES

  • How well do you understand your clients' needs and wants?

  • What are their priorities and concerns?

  • Do you have a good grasp of your customer's emotions?

  • What is the client's real-time sentiment regarding your products or services?

  • How is customer sentiment impacting your ability to serve customers?

  • Where are the gaps in terms of client expectations and actual sentiment?

  • What are you doing to address these gaps?

Customer Insights: Services

HOW INNOVANT HELPS

  • We conduct "Voice of the Customer" Surveys

  • We perform quantitative analysis on customer preferences and priorities

  • We reveal the sentiment of the client using Artificial Intelligence (AI) and Natural Language Processing (NLP)

  • We quantify the priorities of your customers

  • We perform gap analysis to help you understand where you fall short of meeting customer expectations

  • We build customer sentiment dashboards to help you monitor underlying emotional feedback in real time

  • We devise strategies and recommendations to help you address the gaps

  • We establish a monitoring plan to keep you on track

Customer Insights: Services

BENEFITS YOU CAN EXPECT

  • Insight into the emotional sentiment of your customers - this allows you to "win their hearts as well as their minds"

  • Hard data and analytics on customer priorities reflecting the true "voice of the customer"

  • A more nuanced understanding of customer sentiment such as how passionate or enthusiastic they are over certain topics

  • Ability to compare priorities against passion (this allows you to gauge how customers' hearts are aligned with their mind)

  • Bottomline - better ability to serve customers and hence improved profitability

THE INNOVANT ADVANTAGE

  • We take an innovative approach to obtaining customer insights by leveraging cutting edge AI techniques such as Natural Language Processing in order to obtain better results

  • We bring a two decade track record in conducting voice of the customer surveys

  • We combine hard analytics with the nuance of sentiment analysis in order to help you win your customers' hearts

Customer Insights: Services
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