OBTAINING CUSTOMER INSIGHTS
BUSINESS IMPERATIVE
You need more than surface-level data—you need real insight into your customers’ minds and emotions. I help you leverage AI, data science, and machine learning to go beyond basic needs, measure sentiment in real time, and understand what truly drives loyalty. The result: better products, stronger relationships, and lasting profitability.
KEY ISSUES
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How well do you understand your customers’ needs, priorities, and concerns?
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Do you have a clear picture of their emotions and real-time sentiment?
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How is customer sentiment shaping their experience with your products or services?
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Where are the gaps between what your customers expect and how they actually feel?
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• What data-driven actions are you taking to close those gaps?
HOW INNOVANT HELPS
We conduct "Voice of the Customer" Surveys
We perform quantitative analysis on customer preferences and priorities
We reveal the sentiment of the client using Artificial Intelligence (AI) and Natural Language Processing (NLP)
We quantify the priorities of your customers
We perform gap analysis to help you understand where you fall short of meeting customer expectations
We build customer sentiment dashboards to help you monitor underlying emotional feedback in real time
We devise strategies and recommendations to help you address the gaps
We establish a monitoring plan to keep you on track
BENEFITS YOU CAN EXPECT
Insight into the emotional sentiment of your customers - this allows you to "win their hearts as well as their minds"
Hard data and analytics on customer priorities reflecting the true "voice of the customer"
A more nuanced understanding of customer sentiment such as how passionate or enthusiastic they are over certain topics
Ability to compare priorities against passion (this allows you to gauge how customers' hearts are aligned with their mind)
Bottomline - better ability to serve customers and hence improved profitability
THE INNOVANT ADVANTAGE
We take an innovative approach to obtaining customer insights by leveraging cutting edge AI techniques such as Natural Language Processing in order to obtain better results
We bring a two decade track record in conducting voice of the customer surveys
We combine hard analytics with the nuance of sentiment analysis in order to help you win your customers' hearts