OBTAINING CUSTOMER INSIGHTS
You need deep insight into your customers' mind and emotional state so you can better serve them. Go beyond their basic needs and wants, and take a pulse of their sentiment in real-time. By doing so, you gain the customers' loyalty and emotional attachment to your products and services. This means better products, improved service and ultimately greater profitability.
How well do you understand your clients' needs and wants?
What are their priorities and concerns?
Do you have a good grasp of your customer's emotions?
What is the client's real-time sentiment regarding your products or services?
How is customer sentiment impacting your ability to serve customers?
Where are the gaps in terms of client expectations and actual sentiment?
What are you doing to address these gaps?
HOW INNOVANT HELPS
We conduct "Voice of the Customer" Surveys
We perform quantitative analysis on customer preferences and priorities
We reveal the sentiment of the client using Artificial Intelligence (AI) and Natural Language Processing (NLP)
We quantify the priorities of your customers
We perform gap analysis to help you understand where you fall short of meeting customer expectations
We build customer sentiment dashboards to help you monitor underlying emotional feedback in real time
We devise strategies and recommendations to help you address the gaps
We establish a monitoring plan to keep you on track
BENEFITS YOU CAN EXPECT
Insight into the emotional sentiment of your customers - this allows you to "win their hearts as well as their minds"
Hard data and analytics on customer priorities reflecting the true "voice of the customer"
A more nuanced understanding of customer sentiment such as how passionate or enthusiastic they are over certain topics
Ability to compare priorities against passion (this allows you to gauge how customers' hearts are aligned with their mind)
Bottomline - better ability to serve customers and hence improved profitability
THE INNOVANT ADVANTAGE
We take an innovative approach to obtaining customer insights by leveraging cutting edge AI techniques such as Natural Language Processing in order to obtain better results
We bring a two decade track record in conducting voice of the customer surveys
We combine hard analytics with the nuance of sentiment analysis in order to help you win your customers' hearts