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OBTAINING CUSTOMER INSIGHTS

BUSINESS IMPERATIVE

You need more than surface-level data—you need real insight into your customers’ minds and emotions. I help you leverage AI, data science, and machine learning to go beyond basic needs, measure sentiment in real time, and understand what truly drives loyalty. The result: better products, stronger relationships, and lasting profitability.

KEY ISSUES

  • How well do you understand your customers’ needs, priorities, and concerns?

  • Do you have a clear picture of their emotions and real-time sentiment?

  • How is customer sentiment shaping their experience with your products or services?

  • Where are the gaps between what your customers expect and how they actually feel?

  • • What data-driven actions are you taking to close those gaps?

HOW INNOVANT HELPS

  • We conduct "Voice of the Customer" Surveys

  • We perform quantitative analysis on customer preferences and priorities

  • We reveal the sentiment of the client using Artificial Intelligence (AI) and Natural Language Processing (NLP)

  • We quantify the priorities of your customers

  • We perform gap analysis to help you understand where you fall short of meeting customer expectations

  • We build customer sentiment dashboards to help you monitor underlying emotional feedback in real time

  • We devise strategies and recommendations to help you address the gaps

  • We establish a monitoring plan to keep you on track

BENEFITS YOU CAN EXPECT

  • Insight into the emotional sentiment of your customers - this allows you to "win their hearts as well as their minds"

  • Hard data and analytics on customer priorities reflecting the true "voice of the customer"

  • A more nuanced understanding of customer sentiment such as how passionate or enthusiastic they are over certain topics

  • Ability to compare priorities against passion (this allows you to gauge how customers' hearts are aligned with their mind)

  • Bottomline - better ability to serve customers and hence improved profitability

THE INNOVANT ADVANTAGE

  • We take an innovative approach to obtaining customer insights by leveraging cutting edge AI techniques such as Natural Language Processing in order to obtain better results

  • We bring a two decade track record in conducting voice of the customer surveys

  • We combine hard analytics with the nuance of sentiment analysis in order to help you win your customers' hearts

©2025 BY INNOVANT ADVISORS.

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