ANALYZING CUSTOMER FEEDBACK
BUSINESS IMPERATIVE
You need to maximize the value of your customers' feedback. You want to go beyond traditional surveys and mine the gold nuggets of customer knowledge buried in social media and unstructured comments. You need to do this in real time so you can be proactive to your customers' ever evolving needs and wants.
KEY ISSUES
What are customers saying about your products in social media?
What are the important topics buried in unstructured survey comment boxes?
What sentiment trends can be observed through customer tickets and logs?
How do you stay ahead of customer sentiment by analyzing their feedback?
Where is customer sentiment headed? What does that mean to your company?
HOW INNOVANT HELPS
We analyze your social media feeds and extract key subjects using Natural Language Processing techniques
We perform sentiment analysis on unstructured comments to extract meaning and sentiment
We build dashboards to help you monitor customer feedback in real time
We recommend strategies to stay proactive and ahead of your customers
We build action plans for your team to monitor and follow up on customer sentiment
BENEFITS YOU CAN EXPECT
Optimize all the feedback you get from your customers
Stay on top of real time sentiment streaming in from social media
Capture valuable insight buried in long, unstructured comment boxes efficiently without resorting to manually reading all comments
Enhance customer loyalty and capture greater mind-share